We have never seen a campaign like the one Barack Obama headed this year.
From raising most of his money over the internet from millions of constributors, to advertising on video games, the Obama campaign outorganized, outstrategized, and outspent any previous presidential campaign.
At Obama rallies, people signed in with their telephone numbers and email addresses. With these contact points, the Obama campaign contacted supporters daily, requesting volunteer hours and contributions. Young and old alike volunteered to phone bank and canvass for Obama, many for the very first time. If there was a potential Obama voter out there, he or she heard from someone in the campaign.
They used a bit of psychology as well. After each unfair McCain or Palin attack, they asked for money to fight it. They never acted coverly confident, and until the end said it was an uphill battle, asking for more money, and urging every voter to reject complacency and get out there and vote.
There were no leaks and very few gaffes. While the opposition used their typical smear campaign, the Obama campaign stayed cool and on message. And the message was consistent: hope and change.
In the end, that message was irresistable.
