John McCain's strategy, like that of George W. Bush, is to get voters to fear and resent the superior candidate.
McCain's only hope of winning this election is to paint Barack Obama as not "one of us." If only he can convince enough uneducated voters (his base) that Obama is too different, too "foreign," i. e. "black," and that his Harvard education, high intelligence, and early political success is evidence that he is better than us, an elitist, a celebrity, then perhaps a combination of resentment, racism, and paranoia might get just enough voters to choose the inferior candidate.
Here is a post that outlines the fallacy of McCain's argument.
